Manoj Nayak’s Desk 🖥️

Productivity, Apps, Strategy, Workflows & Systems

JBTD Framework

Jobs Theory provides a framework for categorizing, defining, capturing and organizing the inputs that are required to make innovation predictable. Via - Jobs-to-be-Done: A Framework for Customer Needs | by Tony Ulwick | JTBD + Outcome-Driven Innovation Jobs to be done Literature notes You design your product thinking about a particular demographic in mind. So the marketing plan also keeps targeting the same demographic. Everything is fine as long as your ad spends get enough leads converted....

August 25, 2022 · 2 min · Manoj Nayak

KEY RESULTS

KEY RESULTS benchmark and monitor HOW we get to the objective. Effective KRs are specific and time-bound, aggressive yet realistic. Most of all, they are measurable and verifiable. (As prize pupil Marissa Mayer would say, “It’s not a key result unless it has a number.” via Measure what Matters

August 25, 2022 · 1 min · Manoj Nayak

Lag and Lead Measures

By the time you get a lag measure, you can’t fix it. It’s history. Lead measures are quite different in that they are the measures of the most high-impact things your team must do to reach the goal. In essence, they measure the new behaviors that will drive success on the lag measures, whether those behaviors are as simple as offering a sample to every customer in the bakery or as complex as adhering to standards in jet-engine design....

August 25, 2022 · 1 min · Manoj Nayak

North Star

The heart of the North Star Framework is the North Star Metric, a single critical rate, count, or ratio that represents your product strategy. This metric is a leading indicator that defines the relationship between the customer problems that the product team is trying to solve and sustainable, long-term business results. The North Star Metric is a leading indicator of sustainable business results and customer value. As you see it change (ideally improving!...

August 25, 2022 · 1 min · Manoj Nayak

North Star Framework

In the early 2010s, Sean Ellis and the growth hacking movement helped popularize the structure of the North Star. title:: What is the North Star Metric? A team using the North Star Framework identifies a single, meaningful metric and a handful of contributing Inputs. Product teams work to influence those Inputs, which in turn drive the metric. The North Star is a leading indicator of sustainable growth and acts as a connective tissue between the product and the broader business....

August 25, 2022 · 1 min · Manoj Nayak

objectives

By definition, objectives are significant, concrete, action oriented, and (ideally) inspirational. When properly designed and deployed, they’re a vaccine against fuzzy thinking—and fuzzy execution. via Measure what Matters

August 25, 2022 · 1 min · Manoj Nayak

OKR

Short for Objectives and Key Results. It is a collaborative goal-setting protocol for companies, teams, and individuals. By definition, objectives are significant, concrete, action oriented, and (ideally) inspirational. When properly designed and deployed, they’re a vaccine against fuzzy thinking—and fuzzy execution. KEY RESULTS benchmark and monitor HOW we get to the objective. Effective KRs are specific and time-bound, aggressive yet realistic. Most of all, they are measurable and verifiable....

August 25, 2022 · 1 min · Manoj Nayak

Differences between North Star, OKR's and JBTD Frameworks

I became fascinated with the “ North Star ” concept in 2017 when I saw this talk on Growth Hacking as per Alex Schultz, VP Analytics and CMO Meta. As my knowledge graph increased on various frameworks, I came across other concepts like OKR s, Lag and Lead Measures , JBTD Framework , etc. However, at the time, I had no idea how to use the North Star metric in my work, nor did I have any tool which supported “North Star” metric management....

August 24, 2022 · 3 min · Manoj Nayak

Growth Hacking

Growth hacking (also known as ‘growth marketing’) is the use of resource-light and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and gain exposure. Think ‘hacking’ in terms of life hacks – those little shortcuts that make your life easier – rather than nasty bits of code that can ruin your computer and your life. Growth hacking is most commonly associated with start-ups and small businesses, i....

August 24, 2022 · 1 min · Manoj Nayak

Growth Hacking as per Alex Schultz, VP Analytics and CMO Meta

These are the highlights from the talks. If you are curious about what are the most important metrics to track for growth. This talk will help you understand that. Alex mostly talks about retention rates. He says before Facebook, companies were talking about the total number of users. Zuck focussed on MAU (Monthly Active Users) He says MAU will vary and will be different as per the type of company....

August 24, 2022 · 1 min · Manoj Nayak