Eliyahu Goldratt on How to Support Your Sales Team

Highlights of this video We give them tremendous knowledge about our products, our company everything. To support your salesforce, you have to do two things. One is you have to provide marketing; you cannot put on the shoulder of individual salesmen to do the marketing as well. You have to teach the salesman exactly what the current reality tree of his market is, the way to offer the solution, what are the obstacles that most likely the customer has and how he can help the customer to overcome the obstacles if you don’t do all this process you can’t complain that they don’t know how to sell....

December 21, 2022 · 2 min · Manoj Nayak