Growth Hacking as per Alex Schultz, VP Analytics and CMO Meta

These are the highlights from the talks. If you are curious about what are the most important metrics to track for growth. This talk will help you understand that. Alex mostly talks about retention rates. He says before Facebook, companies were talking about the total number of users. Zuck focussed on MAU (Monthly Active Users) He says MAU will vary and will be different as per the type of company....

August 24, 2022 · 1 min · Manoj Nayak


Monthly active users (MAU) is a key performance indicator (KPI) used by social networking and other companies to count the number of unique users who visit a site within the past month. Websites generally recognize monthly active users via an identification number, email address, or username. MAU helps to measure an online business’s general health and is the basis for calculating other website metrics. MAU is also useful when assessing the efficacy of a business’s marketing campaigns and gauging both present and potential customers' experience....

August 24, 2022 · 1 min · Manoj Nayak

AI to Build websites - Bookmark

I am using a AI to build websites. Check out Bookmark for more information.

August 23, 2022 · 1 min · Manoj Nayak

no code

“No Code” is a movement where people with or without much of a technical backgrounds are building apps and softwares without using any code or with minimal coding. This enables, common folks to build applications without any programming knowledge, hence it democratises who can build softwares. Now all you need is an idea and resources to distribute the idea.

August 23, 2022 · 1 min · Manoj Nayak

A Mac app which nudges you to Move

In Feb this year. I had sprained my neck cause I sat on my Mac for 15 hours a day continuously for two straight weeks. The pain was so severe that I just couldn’t sleep for a week and I was forced to take two weeks off from work. My neck was so strained that it hurt a lot when I lifted my head to look at the screen. It felt like someone was pushing my neck down and twisting my left arm....

August 22, 2022 · 2 min · Manoj Nayak

How to get a free custom domain email address

Are you paying for an email address? Are you a small business or a freelancer? Do you keep buying new domains and need emails for them? If your answer is YES, then you should read further. Emails are getting expensive, and all freebies plans are over. Nowadays, emails are costing a lot more than they used to do. I remember they offered free emails when you purchased a domain in the early days....

August 22, 2022 · 3 min · Manoj Nayak

New Side Project - A website in 24 hours

So website building is no longer the complex process it used to be. Unless you want to spend 46K USD building it. Most mortals don’t have this kind of budget. So here is where no code and AI to Build websites - Bookmark comes in. Now you can just drag and drop elements and build a website. In such cases a basic knowledge of design and layers is required. But that too can be avoided by having AI build your site, or just convert your notion page in to a website....

August 13, 2022 · 1 min · Manoj Nayak

Lessons Learnt From Closing down my Business

Sometimes nothing happens for decades and then decades happen within weeks. I woke up one fine day and decided to see if what I am doing is ever going to work out. Some Background I am deeply interested in Systems. MacroSystem like ““Political Systems or Economic systems or micro-systems like a “small business or even a family.” Cynefin Framework to understand systems This quest of mine led me to a book on the Cynefin Framework developed by Dave Snowden....

February 7, 2022 · 4 min · Manoj Nayak

How to decide which business idea to pursue

Many times we are bubbling with business ideas, but we are not sure which one to prioritise. If we end up prioritising the wrong idea then we end up giving that baby our 5/10 years of our lives. They say 99% of small businesses fail. But some might never fail and just keep you poor for the rest of your life. Yes, I am talking out of the experience. Disclaimer — This Blog is inspired by Elon Musk’s concept of Utility Delta (watch video)....

September 24, 2020 · 3 min · Manoj Nayak

What is your North Star?

I saw a video of Alex Schultz who heads growth and analytics for Facebook talk about metrics and growth. He uses the analogy of a North Star. The founder of the startup steers the ship and should know the directions. To sum up — The North Star is the most critical metric you should measure. Various Metrics The metric which is most valuable to your startup is contextual to your business....

April 30, 2017 · 2 min · Manoj Nayak