Roadmaps are overviews while plans are detailed. Plans include the project’s Who, How, When and so on. Project plans are built by project managers, while Roadmaps are usually the vision of the senior management. Objectives Make your objectives SMART goals (Specific, Measurable, Attainable, Relevant, and Time-bound). Milestones Key milestones, or stepping stones, set the pace for the project through the finish line to track progress and help identify bottlenecks. Deliverables Which assets must be produced to hit set milestones?...

I became fascinated with the “ North Star ” concept in 2017 when I saw this talk on Growth Hacking as per Alex Schultz, VP Analytics and CMO Meta. As my knowledge graph increased on various frameworks, I came across other concepts like OKR s, Lag and Lead Measures , JBTD Framework , etc. However, at the time, I had no idea how to use the North Star metric in my work, nor did I have any tool which supported “North Star” metric management....

It is a bit sad if you have to look at your bank balances every day because you feel some incoming cheque will bounce, or you won’t be able to manage your budget. However, this cannot be a long-term strategy and will lead to burnout with the stress and adrenaline you need daily. Also, this anxiety of maintaining the bank balances is not doing any good to your cause of increasing your income or reducing your expenses....

Eliyahu Goldratt was an Israeli physicist, business consultant and writer. He was best known for his work on the theory of constraints, a management method he developed to help organizations improve their performance. Goldratt was born in 1948 and died in 2011 at the age of 63. He was the author of several books on business management, including “The Goal” and “Critical Chain,” which became bestsellers and were widely used in business schools and organizations around the world....

Highlights of this video We give them tremendous knowledge about our products, our company everything. To support your salesforce, you have to do two things. One is you have to provide marketing; you cannot put on the shoulder of individual salesmen to do the marketing as well. You have to teach the salesman exactly what the current reality tree of his market is, the way to offer the solution, what are the obstacles that most likely the customer has and how he can help the customer to overcome the obstacles if you don’t do all this process you can’t complain that they don’t know how to sell....

Highlights if one can fully describe a system in four sentences this is a simple system but if one needs a thousand pages to describe it the system is complex what really bothers most of us is a fact that part of the data that typifies our system does not relate just to one component of the system but those relationships between two or more components of the system in other words the things that makes our system difficult to manage is that what is done in one place has ramification other places the cause and effect relationships turn our systems into almost a maze...

Growth hacking (also known as ‘growth marketing’) is the use of resource-light and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and gain exposure. Think ‘hacking’ in terms of life hacks – those little shortcuts that make your life easier – rather than nasty bits of code that can ruin your computer and your life. Growth hacking is most commonly associated with start-ups and small businesses, i....

These are the highlights from the talks. If you are curious about what are the most important metrics to track for growth. This talk will help you understand that. Alex mostly talks about retention rates. He says before Facebook, companies were talking about the total number of users. Zuck focussed on MAU (Monthly Active Users) He says MAU will vary and will be different as per the type of company....

Are you paying for an email address? Are you a small business or a freelancer? Do you keep buying new domains and need emails for them? If your answer is YES, then you should read further. Emails are getting expensive, and all freebies plans are over. Nowadays, emails are costing a lot more than they used to do. I remember they offered free emails when you purchased a domain in the early days....

Jobs Theory provides a framework for categorizing, defining, capturing and organizing the inputs that are required to make innovation predictable. Via - Jobs-to-be-Done: A Framework for Customer Needs | by Tony Ulwick | JTBD + Outcome-Driven Innovation Jobs to be done Literature notes You design your product thinking about a particular demographic in mind. So the marketing plan also keeps targeting the same demographic. Everything is fine as long as your ad spends get enough leads converted....