Highlights of this video We give them tremendous knowledge about our products, our company everything. To support your salesforce, you have to do two things. One is you have to provide marketing; you cannot put on the shoulder of individual salesmen to do the marketing as well. You have to teach the salesman exactly what the current reality tree of his market is, the way to offer the solution, what are the obstacles that most likely the customer has and how he can help the customer to overcome the obstacles if you don’t do all this process you can’t complain that they don’t know how to sell....

Growth hacking (also known as ‘growth marketing’) is the use of resource-light and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and gain exposure. Think ‘hacking’ in terms of life hacks – those little shortcuts that make your life easier – rather than nasty bits of code that can ruin your computer and your life. Growth hacking is most commonly associated with start-ups and small businesses, i....

These are the highlights from the talks. If you are curious about what are the most important metrics to track for growth. This talk will help you understand that. Alex mostly talks about retention rates. He says before Facebook, companies were talking about the total number of users. Zuck focussed on MAU (Monthly Active Users) He says MAU will vary and will be different as per the type of company....

Are you paying for an email address? Are you a small business or a freelancer? Do you keep buying new domains and need emails for them? If your answer is YES, then you should read further. Emails are getting expensive, and all freebies plans are over. Nowadays, emails are costing a lot more than they used to do. I remember they offered free emails when you purchased a domain in the early days....

Jobs Theory provides a framework for categorizing, defining, capturing and organizing the inputs that are required to make innovation predictable. Via - Jobs-to-be-Done: A Framework for Customer Needs | by Tony Ulwick | JTBD + Outcome-Driven Innovation Jobs to be done Literature notes You design your product thinking about a particular demographic in mind. So the marketing plan also keeps targeting the same demographic. Everything is fine as long as your ad spends get enough leads converted....

KEY RESULTS benchmark and monitor HOW we get to the objective. Effective KRs are specific and time-bound, aggressive yet realistic. Most of all, they are measurable and verifiable. (As prize pupil Marissa Mayer would say, “It’s not a key result unless it has a number.” via Measure what Matters

By the time you get a lag measure, you can’t fix it. It’s history. Lead measures are quite different in that they are the measures of the most high-impact things your team must do to reach the goal. In essence, they measure the new behaviors that will drive success on the lag measures, whether those behaviors are as simple as offering a sample to every customer in the bakery or as complex as adhering to standards in jet-engine design....

Monthly active users (MAU) is a key performance indicator (KPI) used by social networking and other companies to count the number of unique users who visit a site within the past month. Websites generally recognize monthly active users via an identification number, email address, or username. MAU helps to measure an online business’s general health and is the basis for calculating other website metrics. MAU is also useful when assessing the efficacy of a business’s marketing campaigns and gauging both present and potential customers' experience....

“No Code” is a movement where people with or without much of a technical backgrounds are building apps and softwares without using any code or with minimal coding. This enables, common folks to build applications without any programming knowledge, hence it democratises who can build softwares. Now all you need is an idea and resources to distribute the idea.

The heart of the North Star Framework is the North Star Metric, a single critical rate, count, or ratio that represents your product strategy. This metric is a leading indicator that defines the relationship between the customer problems that the product team is trying to solve and sustainable, long-term business results. The North Star Metric is a leading indicator of sustainable business results and customer value. As you see it change (ideally improving!...