North Star Framework

In the early 2010s, Sean Ellis and the growth hacking movement helped popularize the structure of the North Star. title:: What is the North Star Metric? A team using the North Star Framework identifies a single, meaningful metric and a handful of contributing Inputs. Product teams work to influence those Inputs, which in turn drive the metric. The North Star is a leading indicator of sustainable growth and acts as a connective tissue between the product and the broader business....

March 10, 2023 · 1 min · Manoj Nayak


By definition, objectives are significant, concrete, action oriented, and (ideally) inspirational. When properly designed and deployed, they’re a vaccine against fuzzy thinking—and fuzzy execution. via Measure what Matters

March 10, 2023 · 1 min · Manoj Nayak

Obliquity (highlights)

Highlights first synced by [[Readwise]] [[Dec 12th, 2022]] Those only are happy (I thought) who have their minds fixed on some object other than their own happiness; on the happiness of others, on the improvement of mankind, even on some art or pursuit, followed not as a means, but as itself an ideal end. Aiming thus at something else, they find happiness by the way. (Location 154) Obliquity describes the process of achieving complex objectives indirectly....

March 10, 2023 · 3 min · John Kay


Short for Objectives and Key Results. It is a collaborative goal-setting protocol for companies, teams, and individuals. By definition, objectives are significant, concrete, action oriented, and (ideally) inspirational. When properly designed and deployed, they’re a vaccine against fuzzy thinking—and fuzzy execution. KEY RESULTS benchmark and monitor HOW we get to the objective. Effective KRs are specific and time-bound, aggressive yet realistic. Most of all, they are measurable and verifiable....

March 10, 2023 · 1 min · Manoj Nayak

Quitting or Pivoting

I just pivoted. In start-up lingo, it means that you change your business model to match the resources you have. Pivoting politely says you have failed and run out of ideas, money or men. The consequences of not quitting or pivoting Last time I got involved with a hyperlocal project lasting over a decade. I refused to give up! I steadfastly held on to my belief system that society starts outside your doorstep, and that is your neighbourhood....

March 10, 2023 · 2 min · Manoj Nayak

Tackling the Complexities of Project Management

Often I have so many ideas in my head that I have to write them down for fear that they may get lost in the whirlwind brewing inside my head. I get tempted to convert some of these ideas into projects. If these ideas are marketable, I give them a swing. I then go about and set up these projects. I outline the strategy and plan for the same. I lose steam or motivation midway....

March 10, 2023 · 5 min · Manoj Nayak

New Side Project - A website in 24 hours

So website building is no longer the complex process it used to be. Unless you want to spend 46K USD building it. Most mortals don’t have this kind of budget. So here is where no code and AI to Build websites - Bookmark comes in. Now you can just drag and drop elements and build a website. In such cases a basic knowledge of design and layers is required. But that too can be avoided by having AI build your site, or just convert your notion page in to a website....

August 13, 2022 · 1 min · Manoj Nayak

Lessons Learnt From Closing down my Business

Sometimes nothing happens for decades and then decades happen within weeks. I woke up one fine day and decided to see if what I am doing is ever going to work out. Some Background I am deeply interested in Systems. MacroSystem like ““Political Systems or Economic systems or micro-systems like a “small business or even a family.” Cynefin Framework to understand systems This quest of mine led me to a book on the Cynefin Framework developed by Dave Snowden....

February 7, 2022 · 4 min · Manoj Nayak

How to decide which business idea to pursue

Many times we are bubbling with business ideas, but we are not sure which one to prioritise. If we end up prioritising the wrong idea then we end up giving that baby our 5/10 years of our lives. They say 99% of small businesses fail. But some might never fail and just keep you poor for the rest of your life. Yes, I am talking out of the experience. Disclaimer — This Blog is inspired by Elon Musk’s concept of Utility Delta (watch video)....

September 24, 2020 · 3 min · Manoj Nayak

What is your North Star?

I saw a video of Alex Schultz who heads growth and analytics for Facebook talk about metrics and growth. He uses the analogy of a North Star. The founder of the startup steers the ship and should know the directions. To sum up — The North Star is the most critical metric you should measure. Various Metrics The metric which is most valuable to your startup is contextual to your business....

April 30, 2017 · 2 min · Manoj Nayak