Short for Objectives and Key Results. It is a collaborative goal-setting protocol for companies, teams, and individuals.
By definition, objectives are significant, concrete, action oriented, and (ideally) inspirational. When properly designed and deployed, they’re a vaccine against fuzzy thinking—and fuzzy execution.
KEY RESULTS benchmark and monitor HOW we get to the objective. Effective KRs are specific and time-bound, aggressive yet realistic. Most of all, they are measurable and verifiable. (As prize pupil Marissa Mayer would say, “It’s not a key result unless it has a number.”
Read the [Highlights for Measure What Matters](https://readwise.io/bookreview/1066321